WE ARE SeeWhatSheCanDo

We are a team of doers, dreamers, story tellers, sport-lovers and community builders with a common purpose to change the way active women are seen and see themselves.

Our mission

Welcome to SeeWhatSheCanDo – your neighbourhood hub for all things active. We believe in a world where active women are appreciated for who they are, what they can do and how they can compete. Our community will inspire and connect you to the people, resources and businesses you need to keep active.

Meet Our team

SeeWhatSheCanDo brings together creative thinkers and community builders to make lasting improvements on gender equality, inclusion, and healthier communities. Led by our executive team, we work with a team of professionals and collaborate with guest content providers and industry partners to meet the unique needs of active women.

Our executive team

Caroline Wiley

President & Co-Founder, Chief Action Photographer

Caroline bridged her 20+ years of professional experience in the sport and recreation industry together with her passions for photography and supporting women in sport to create SeeWhatSheCanDo. Her vision is to create a welcoming space where active women find a sense of belonging within a local community, see themselves in an authentic and awe-inspiring way and find resources to help them be their best active selves.

Tina Finelli

Co-Founder, Chief Marketing Officer

Tina is a seasoned entrepreneur with 25+ years launching and growing organizations. As a middle child and twin, she comes by her connector gene naturally. Lover of all things outdoors, Tina’s happy place is surrounded by forest, water or mountains. When she isn’t moving outdoors you’ll find her watching her daughters playing hockey, reading a book, or cooking up a storm.

Mark Wiley

Chief Operations Officer

Mark has honed his strategic and financial acumen working as both a finance and business operations leader for Fortune 500 consumer packaged goods organizations. He is our numbers guy, a dedicated family man and a passionate supporter of active women – his house is full of them. Mark enjoys golfing with Caroline and coaching his daughters’ soccer and Alpine ski teams. He loves all four seasons because each one brings a new type of adventure… just like his work at SeeWhatSheCanDo.

Lisa Dunbar

Director - Business Development & Partnerships

Lisa loves to be outside, is a ‘get it done gal’ and is also a twin. Having grown up in Canadian business (CPG and Beverage Alcohol industries), her real love is bringing brands to life through strategic sales, partnership, and business development practices. When she’s not out walking her dog or watching her kids participate in sport, you’ll find her playing a strategy game, reading a book or laughing with her girlfriends.


content contributors

Who we are

What it means to be a SeeWhatSheCanDo-er

1. Authentic

We understand that being active is more than just participating. It is a mindset. It is a passion and the way she lives each, and every day. We bring honest and true athletic stories and issues to the discussion table and shine a spotlight on who she really is.

2. Imaginative

An active woman is a force to be reckoned with. Yet, often, she is unsupported. So, we will blaze our own path and give her the visibility she deserves. We will take risks and break new ground to change the way she is seen and sees herself, expanding the definition of her athleticism to include all activities in motion.

3. Inspired

We are inspired by her capacities in what she can do and what she can be. Our services are built to recognize, celebrate and shout it to the world.

4. Connected

Connection is a two-way street. We make it our priority to know what’s important to her, and connect her to the stories, services, programs, products and people that matter.

Caroline action
Tina action
Mark action
Lisa action

Connecting you to active women, local groups, events, businesses and more.

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